Building a flex-set from scratch: The Style Studio.

I worked with an amazing team of art directors, stylists, and photographers on this uniquely rewarding project. We designed and crafted a style house inside a studio for still and video content focused on home, beauty, and fashion. The style, inspired by a modern bungalow, featured nooks and architecture for visual interest and warmth. The white-on-white canvas made product the hero, while flexible sight lines gave the space a real feel and allowed for easy repurposing. Without needing to build and tear down sets between shots, we saved loads of time and money. Check out some behind-the-scenes of the build and final content.